Remember the commercial, with all the cute little kids playing basketball and the music playing in the background “If I could be like Mike?” I do. In fact, I still want to be like Mike. However, the other day after reading an article from ESPN The Magazine that was written about an interview with Michael Jordan, I changed my mind. In the article MJ compared how the NBA was when he was a rising star to how the NBA is today. He went from being Michael Jordan, a relatively unknown rookie out of UNC, to becoming known worldwide as MJ… mainly because he had a personality that fit the change that the NBA was making at the time. In his own words, the “stars lined up.” Once they had lined up, and the NBA realized what a special opportunity they had, the NBA partnered up with MJ and he became the face of the NBA.
In MJ’s opinion the NBA is now trying to find the next MJ. They are trying to recreate something that happened spontaneously in the past in order to create similar success. They are promoting up and coming stars as the next
I remember when I first went to the